When building a business, one of the most overlooked and underrated aspects is branding. Sure, your product or service may be top-notch, but without a brand to give it an identity, people won’t know what sets it apart from the competition. As an entrepreneur, it's essential to create a brand that’s memorable, unique, and reflects your values and mission. In this post, we'll explain why branding is so important for startups, and how you can get started on building yours.
Creating a brand sets your business apart from others in your industry. It gives you a unique identity that sets you apart from the rest, making it easier for customers to recognize you. Your brand should be visually appealing, authentic, and reflective of your personality. When you have a clear brand, it increases your chances of resonating with your target audience and building a loyal following.
When you build a brand, people start to recognize you and get familiar with your business. They trust and rely on your business because of the brand reputation you’ve created. Building your brand allows you to connect with customers and communicate with them. Your brand voice, logo, and tagline communicate your mission, values, and vision. Customers will feel confident doing business with you because they trust your brand.
When you have a branded business, you can offer a consistent experience to your customers each time they interact with you. A consistent brand image in your advertisements, website, and social media communications builds trust and loyalty because customers know what to expect. Without a brand, it can be challenging to create a consistent experience.
Effective branding creates recognition. Consider McDonald’s, Coca-Cola, and Apple. These brands are so well-known, that they require no effort to recognize them. Their logos are enough to identify them. The same can work for your business. This type of recognition came with a lot of investment from both time and money. As you begin your journey you will want to identify if you want to make that investment or if you would benefit from a more immediately recognizable geo name. Geo names and category names piggy back off of the human brains ability to assume. If you have the name “FortWorthHair.com” website visitors can confidently know what the brand is about without heavy marketing investment to build a brand. That type of speed to brand recognition can give you a leg up on your competition!
Building a brand increases customer loyalty. By building a consistent brand image, you build your following, increase traffic to your website, and keep customers engaged with your business. Strong branding creates a competitive edge in the marketplace while also building lasting customer relationships.
In the dynamic market, consistency, trust, and credibility play a significant role in building a great brand. Creating a brand is not a luxury, but a necessity when it comes to starting and scaling a business. Building a brand takes time, effort, and money, but the rewards are well worth it in the long run. You can decrease that time and effort by building on a strong geo / category domain name.
This Privacy Policy governs the manner in which Pixelworks Corporation collects, uses, maintains and discloses information collected from users (each, a “User”) of the TexasDomains website (“Site”). This privacy policy applies to the Site and all products and services offered by Pixelworks Corporation.
Personal identification information
We may collect personal identification information from Users in a variety of ways in connection with activities, services, features or resources we make available on our Site.. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Web browser cookies
Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
How we use collected information
Pixelworks Online may collect and use Users personal information for the following purposes:
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Our Site is in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.
Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
Advertising
Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.
Google Adsense
Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non personally identifiable information” and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at http://www.google.com/privacy_ads.html
Changes to this privacy policy
Pixelworks Corporation has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
8603 Botts Lane San Antonio, Texas 78217
210-826-5375
info@pixelworksonline.com
This document was last updated on March 28, 2018